Video Projection onto Oxford Circus. For the launch of the new X-MEN Film a massive projection was created over the famous road junction. A collaboration amongst 20th Century Fox, MediaCircus, EMF, and filmiks.
6 x 20,000 Lumen HD Christie projectors were used to create 120,000 Lumens of projection power. Every time the lights changed a selection of compositions were run precisely timed to the traffic lights.
The projection equipment was installed at the top of the buildings overlooking Oxford Circus to run for the week of the Launch. My role was to design the content animation and liase with Fox, Media Circus and Emf the creative direction on tight deadlines.
To see the official Launch go to…