In collaboration with Visual Poke and offThewall, filmiks was commissioned to design content for permanent video screens installation, at new Paris Versus shop. For this projects to vertical screens are set merged as columns. Based on previous artwork produced by ourselves for Versus at Westfield London, we were aimed to adapt to the new installation the brand identity designed.
The content evolves through different brand identity modes:
-ambient mode, defined by Logo animations and depth composites;
-institutional mode, the known greca pattern through 3d mapped composites.
-versus mode, defined by composites using some provided videos as assets.
-seasonal mode, defined by current collections and trees as element for them.
Each stage had it’s dynamic states and more static, built as loops, to provide modularity and control on site via server.
-ambient mode, defined by Logo animations and depth composites;
-institutional mode, the known greca pattern through 3d mapped composites.
-versus mode, defined by composites using some provided videos as assets.
-seasonal mode, defined by current collections and trees as element for them.
Each stage had it’s dynamic states and more static, built as loops, to provide modularity and control on site via server.
