VERSUS (VERSACE) - Video Installation Content - Summer 2016- Paris & London
Versus is the diffusion line of noted Italian fashion house Versace. It began in 1989 as the first of many diffusion lines by the house, a gift by the founder Gianni Versace to his sister, Donatella Versace.
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It was a request following previous success in designing mapped content for permanent video installations on Versace Versus commercial shop floors in Paris and London during 2015. With Visual poke for the installation, I was commissioned to create a new video mapping design, and plasma design for their permanent installations, in London and Paris respectively.
The Versus Summer 2016 collection catwalk inspired a mix visual set where depth extends a curated selection of catwalk footage; a new collection compositing to be mapped to viewers position
The Versus Summer 2016 collection catwalk inspired a mix visual set where depth extends a curated selection of catwalk footage; a new collection compositing to be mapped to viewers position
![](https://cdn.myportfolio.com/8485af4544a21fc77f1ef89da2ec4460/582e4bd8c08fcd4dd185c536_rw_1920.jpg?h=989628befd654b1ab69147b3e292a002)
SHOOPFLOOR VISUAL DESIGN CONCEPTS
![](https://cdn.myportfolio.com/8485af4544a21fc77f1ef89da2ec4460/354bee95bc31ae87b883329f_rw_1920.jpg?h=2be94119be6178904597535c048b2801)
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Each different shop got a specific approach on this concept given the total different nature of their installation (projection mapping 16:9 Vs Vertical Plasma screens).
![](https://cdn.myportfolio.com/8485af4544a21fc77f1ef89da2ec4460/cd07a2beaf6b458a74b762d2_rw_1920.jpg?h=7698d7e1c14ef3c564befec78e02ae6a)
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![](https://cdn.myportfolio.com/8485af4544a21fc77f1ef89da2ec4460/20a742b3d8a1e6a1eb6c79bb_rw_1920.jpg?h=fa431c50a1e0a8b27c6f7114a1247ec6)
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