BallWatch Baselworld/ Switzerland /

Holographic Projection Content Design

Baselworld is the most important marketplace and trendsetting show for the world's watch and jewellery industry. Baselworld distinguishes itself as the only show that regroups all the key players from watchmakers to jewellers, from diamonds, pearls and gemstones dealers through to machines and supply industry.
BALL Watch is one of the most respected and established watch brands in the United States. The 
brand concept is historicaly related with the the development of American railroads. The brand has 
adopted steam trains as part of their identity.
As part of Ball watches stand in Baselworld 2011, filmiks has produced a Holographic 3D animation of a steam Train arriving to destination. The final piece is to be held in a 3*2 meters per face cube with holographic display. 
With a tight deadline, was challenging to design a realistic dynamic wheels system. Also, the steam effects were created as particle systems layers based on real steam footage.
Back to Top